When you're first getting into eyeshadow, achieving the perfect application can seem like an artform unto itself — and it is, in a way. Makeup artists choose colors and use different application techniques to create moods with makeup, from sultry to bold to natural and everything in between, and these tips, tricks and essential products can help you in your quest.
Using Primer: Many of us have that one friend whose eyeshadow seems to stay magically perfect throughout the day. Ever wonder how they do it? It's highly likely that their secret lies in a good primer. Similarly to primer for paint — bear with us, here — primer creates a smoother base and texture. By applying primer to your eyelids before you do your eyeshadow, you create a thin barrier between your makeup and the natural oils in your skin. This can keep your eyeshadow in place much longer and reduce the need for touch-ups. It also helps your shadow go on smoother and prevents creasing.
Finding the Perfect Shade for Your Eye Color: Not sure which colors to start out with? While some palettes are designed to create a certain style or mood, you can never go wrong with a color design that naturally complements your eye color. If you have blue eyes, aim for bronze, peach and gray tones to help your eyes really pop. For green eyes, plum or rust shades tend to create a beautiful effect. Brown eyes are highly versatile, but gold and purple shades are especially gorgeous choices.
Know Your Way Around Your Palette: One of the most important parts of getting a new palette is knowing which shade goes where, no matter what look or mood you decide to create. Generally, the lightest shade is meant to serve as a base color and goes all the way from your lash line to right beneath your brow. Then you'll select another, slightly darker shade to go across your eyelid itself. Last but not least, use the darkest colors as your liner. Use a thinner, angled brush to apply it right above your upper lash line.
Learn From the Masters: These days, there are so many great beauty vloggers on YouTube who offer lessons about expert application techniques and ways to create different moods and looks. Check out videos by makeup pros like NikkieTutorials, Zoella and others.