E-commerce company Wayfair technically hit the scene in 2002 as a much smaller company, but it now sells millions of items from more than 11,000 global suppliers. It was founded by entrepreneurs Niraj Shah and Steve Conine, who first recognized a huge opportunity to sell stereo racks and stands online. Starting with just a single website, the two eventually created more than 250 standalone websites to sell various home furnishings, ranging from barstools to birdhouses. In 2011, they combined all the sites to create one major destination for home goods and named it Wayfair.
Today, Wayfair offers more than 18 million products across five distinct brands: Wayfair, AllModern, Birch Lane, Joss & Main, and Perigold. The company opened its first full-service retail store in Natick, Massachusetts, in 2019, featuring products for the living room, bedroom, bathroom and kitchen.
Customers often praise Wayfair for its huge inventory and variety of design options and colors for products made by brands like Serta, Ashley, AllModern and La-Z-Boy. The website allows people all over the country to order quickly from the comfort of home, and the company ships replacement parts and missing items free of charge as long as the customer reports the problem with an order within 30 days.