A rebound is evident at Blink Fitness, where sign-ups last month, normally slow season for gyms, equaled those of January 2020, usually a frenzied month for gym-goers trying to make good on New Year’s resolutions, according to the company.
Gold’s Gym International, which filed for bankruptcy in 2020, was recently acquired by RSG Group, a German fitness company, for $100 million. The 24 Hour Fitness chain, which closed 100 clubs and filed for Chapter 11, emerged from bankruptcy last December following a restructuring.
Business is booming at some smaller gyms, as well. “Our numbers were stronger this past quarter than they ever were,” said Jenny Liu, the president of Dogpound, a high-end boutique gym focused on one-on-one training with locations in TriBeCa and West Hollywood.
For some fitness freaks, there is a larger reason to return to a gym: it’s the kind of thing people didn’t even used to think about doing before the pandemic.
This past July, Sarah Goldsmith, 36, a communications associate for a public affairs firm in Washington D.C., returned to her rigorous pre-Covid gym routine: almost every day, usually starting around 5:15 a.m.
“I’ve been sore almost every day since,” Ms. Goldsmith said. “For me, that is a big part of feeling normal again.”