“As artists, we all find our different venues, audiences and patrons,” Ms. Blue said. “We must have great versatility with our creative skills to not only stay employed, but also in keeping true to who we are as artists.”
The weddings she’s doing allow her to create massive installations that would otherwise be exhibited in galleries and museums. At the same time, she’s creating lifetime memories for couples, Ms. Blue said.
After the wedding, the couples are encouraged to keep their art installations if feasible. If not, they’re broken down by the artist or event planner and reused for other events. Jove Meyer, the founder and creative designer of Jove Meyer Events in New York, noted that one couple plan to save a massive canvas backdrop from their wedding for their home.
Artists aren’t the only new vendors recruited to the wedding world for art installations.
Designlab Experience was hired in 2014 for a 3,500-person wedding in Dubai to create a lucid dream, where guests are aware that they’re dreaming. To make this work, the company teamed up with artists to create ephemeral clouds of Swarovski crystals clouds and three-dimensional magical creatures. The Covent Garden Chamber Orchestra, conducted by Pamela Nicholson, was also hired.